If someone asks you about your progress on social media, they are indeed talking about the expansion of your business through social media marketing rather than the number of likes you get on a Facebook post, or the number of followers you have on Instagram. Is your activity on social media helping your business in any way? How can you keep track of that? Here is where social media KPIs come in and play their role.
“Visual marketing does not sell a product or a service- it sells an experience around your business.”
The peak times when the various social media platforms are being used differ from each other. This can be imagined as in the morning; people are more likely to check their Facebook for the latest updates and then scroll through Instagram in the afternoon to see posts by people they are following. Although it can’t be said for sure that at one particular time all of our audience would be viewing the post, an estimate of peak hours can help us in deriving a better judgment.
List of peak times for different Social Media Platforms
When popular social media sites are considered, Facebook, Instagram, and Twitter are undoubtedly the leading online sites for marketing purposes. They help in gaining a massive audience on the post, and eventually, the audience is led towards your brand. According to research, these are the best times to post on each social media platform.
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According to research, Wednesday is said to be the best day to post around 11 am in the morning to 1 pm in the afternoon. Sunday, early morning, and late-night hours have the least engagement.
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The ideal days to post on twitter is are Tuesday and Wednesday. Twitter gets the least audience on Saturdays.
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Wednesday and Friday are the best days to put up any post about your brand on Instagram. People are less likely to use Instagram on Sunday.
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LinkedIn can be used for posting from Tuesday till Friday while on Sunday, the engagement is least.
These insights and statistics give a basic idea of when the different social media platforms are being used the most. This is a good time to post your content and attract a larger audience and hence take your business to new heights. If you face problems handling your social media management, then no need to worry more SAPLOGICS team is fully capable to handle all your digital marketing efforts.