If someone asks you about your progress on social media, they are indeed talking about the expansion of your business through social media marketing rather than the number of likes you get on a Facebook post, or the number of followers you have on Instagram. Is your activity on social media helping your business in any way? How can you keep track of that? Here is where social media KPIs come in and play their role.
“We don’t have a choice on whether we do social media, the question is how well we do it.”
If you are willing to establish a connection with your audience and see how well your business is performing, social media marketing is the tool for it. Social media KPI( key performance indicator) is similar to a business metric but have a fine line of difference. Through business metrics, you can set a specific target and measure. However, in KPI, you record the progress of achieving that target. The KPIs can vary according to the different social media handles like Facebook, Instagram, Twitter but some of them can be generalized.
The social media KPIs to keep a regular check on
Just like other marketing mediums that are digitalized, you can use KPIs associated with different social media handles. With regular tracking, measurement, and analysis to their full extent, these KPIs can be used to expand your business with more engagement and revenue. The essential social media KPIs to help you measure and track new visitors to your site and leads generated to guide your social media marketing success in 2019 are mentioned below.
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The number of followers of your brand on any social media account indicates how many people are reaching out to it, without any promotions for engagement. It also shows the number of people who are interested in your brand and want to stay updated with your posts in the future. Getting a bunch of followers is no big deal, but the real thing is how many active followers does your brand have. An active follower would be the one who has frequently been visiting your brand now and then to stay updated with any latest posts.
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Being ‘social’ on social media has become more of an urge than a need. Engaging and relevant comments on your posts are a great way to start a conversation regarding your brand. You should learn to take criticism positively, as that too is helping in the marketing of your brand. The positive and appreciative comments are an obvious plus point.
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This KPI has been significantly seen of Facebook and is a great way to keep track of how many views your posts are receiving, the higher the reach, the better it is for you. It also gives you a general idea about how well your post has been doing over a specified time period. Being tagged or mentioned in any comment or post shows that your brand is becoming the talk of the town and is gaining popularity. Hashtags work similarly. If your brand’s hashtag gains popularity, it is likely to reach by a broader audience.
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Likes are a great way to increase engagement as people are more likely to stop by and look at a post which has a subtle number of likes. With more significant likes, your post is also boosted up and appears in recent search results. Getting likes on any social media handle is a piece of cake. But convincing your audience to share your post without actually mentioning it is a smart tactic. By sharing your post, people are recommending their personal choice to other people who follow them on social media.
All of these KPIs are good enough to give a boost to your marketing strategy, but you should focus more on those that are related to the social media handle you use. This would help in growing your business with a much-increased rate. Customer acquisition costs matter in terms of ROI and if you want to reach large audience with minimum budget, you need a perfect team who must analyze the KPI's for effective results. SAPLOGICS is the answer.