Over the past few years, social media has taken over literally every field in the world. What started off as a medium for communication and sharing your social life, is now being used in all walks of life let it be professionally or personally. Marketing of businesses is one such field that is now being expanded through the excessive use of social media. Many of the social media marketing strategies never fail to attract us. However, there have been some great social media marketing fails that give us all one good lesson to learn from.
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
Many marketing tactics on social media have helped in taking the businesses to new heights. But often these marketing strategies can take a wrong turn if a small mistake is made. Even if the mistake is of a small word or letter, if you are a well-known brand, people are not going to let of it easily. This is why brands need to keep a strict check and review what they put up on social media.
Have you seen a social media post by a company that made you cringe? Here are 4 recent social media fails...
Some of the top-notch brands have made some viral going blunders on their social media posts that people could not ignore. In this age, it is difficult for anyone to forget anything different they saw on media, especially if it comes from a globally known company. Let’s look into the top 3 social media fails and how we can learn from them.
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Snapchat is now giving more space to advertisements; therefore, one such ad featured “Would you rather” game with the options: “Would you rather slap Rihanna or Punch Chris Brown?” This was in light of the domestic abuse case of 2009 when Chris Brown was accused of domestic violence. People did not find it quite funny, and hence Snapchat lost a number of users to this. From this, it can be learned that no personal feuds of celebrities should be featured as a joke.
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Dove is known popularly as a brand that supports women's empowerment. In its latest advertisement, it showed that a Black woman changed into a white woman after use of Dove’s body lotion. This was not only against the brand’s message of promoting natural beauty but also was a personal attack on a particular race. Racism, nationality or religion should never be brought in for marketing purposes.
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Starbucks recently introduced its blonde Espresso. Not only the stores but also the social media owned by Starbucks were flooded with its marketing. However, one such post did not seem to make sense to people at all. It said: ‘Who says espresso has to be intense? We have for 43 years. But we’re Starbucks Coffee Company. So, we did the exact opposite.” Wait for what? None of it made sense to anyone, and hence it was greatly ridiculed over.
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Pro tip: Always hire a professional person for writing down the content for your advertisements.
Social media is a great way to bring in a large number of customers only if the marketing on it is done the right way. Make sure you put up content that has little to no chances of offending someone, or else you might be on the next list of social media fails. Saplogics is a top-notch social media marketing agency with the best content writers and graphic designers to take your business to new heights. Contact us today.