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Thinking of buying a headphone? No need to head over to Amazon to scroll multiple sellers anymore. Just search it once and let Facebook do the deed for you. Ah, there comes an ad of a company selling headphone. This is the case of Facebook Ads, and later comes under the umbrella of Boosted Posts. Eventually these are the most effective way to promote business in this new decade of digitalization.

You may have thousands of followers on your Facebook page, but you’d still get only few likes and even fewer comments on your posts. This must make you frustrated, but I’m sorry to reveal that this is not going to change, unless you reach your audience by boosting your post or run it through Facebook Ads. This is how businesses work and Facebook earns. We, as consumers and users have to deal with it.

Choosing the better option?

Let me tell you that boosted posts are high-performing. However, you need to know that this boost does not mean it is better. You cannot get the customization on a boosted post that is part of Facebook Ads. Do I need to say more? In following, I have given some brownie secrets to choose Facebook Ads as the better option:

• Facebook Ads also give you the liberty to run it on both version, desktop or mobile, and even on Instagram.
• You see the option of ‘shop now’ with many posts. This call to action option is distinct to Facebook Ads only.
• The options of click to website, install the app, offer claims, are only available with Facebook ads
• Knowing your customer is the key for great business, and Facebook Ads give you the option by creating overlapped and look alike audience.

I’ve given all the credit to Facebook ads, so 2020 is the time for you to invest some of your energy to learn running Facebook Ads. However, if you assume that it is simple to get started with Facebook Ads, you’re wrong. You might be missing out on some of the hacks of making Facebook Ads more effective, and we can help you increase your Facebook page traffic 100% with the targeted audience.