Why after so many innovations, people still prefer email marketing over social media marketing? Why E-mail is still the most formal and most used way of communication in the world? I’ll answer all of these questions in this blog. Let’s begin with this famous quote:
“If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beaten.”
After five decades email is still an effective way of marketing. The reason behind this is 34% of the people worldwide still use email. Almost 4 billion people send 269 billion emails every day and 74 trillion emails per year. Out of these, daily 109 billion business emails are sent. Email marketing is a vibrant and powerful way to connect with people.
Four Reasons Why Emails Are Effective:
Email marketing is a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. Four reasons Why emails are still best for marketing are mentioned below:
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It’s more effective than social media because it converts people into customers, supporters, and members.
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It’s economic and cost saving. It can reach a large number of consumers at almost no cost.
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By Email marketing, you can track how many people opened the email and clicked links.
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As most people use mobile devices so it’s easy for them to keep checking emails.
Do you even know anyone who doesn’t have an email address? Almost everybody has an email and that’s why email marketing is effective. Saplogics have the best strategies to run an email marketing campaign with 90% email opening ratio and more 78% engagement rate. So what are you waiting for? Approach your customers today via email marketing and keep them update about latest trends in your business.