Solution
Saplogics fully understands that Brothers and Brothers Enterprises main goal was to drive new email contacts to their list. First, our team came together to brainstorm campaign ideas that would result in acquiring 300 – 500 new email contacts a month for our client. The strategy we decided to move forward with was a lead generation free inspection idea that we would promote with a custom landing page and targeted cold calling to the representatives of companies.
We decided to work on the landing page. The landing page was going to be the web-form where our representative will land a user “landed” once they received a call. Like all of our landing pages, we kept the design clean, professional and easy to navigate. Once the landing page was done, we moved onto the companies directory targeting (WHO were we going to be targeting)? We knew the targeting was going to be fairly complex since Brothers and Brothers Enterprises has many different audiences. Once we decided on our targeting we moved to creating the actual calling scripts and launched the campaign!