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Project Details

Brothers & Brothers Enterprises

bnb_enterprises
TeleSales Marketing

Brothers and Brothers Enterprises is your one-call solution for a wide range of maintenance and repair needs such as plumbing, Ac/Refrigeration repair, carpentry, electrical, glass work, flooring/tiling, janitorial, moving and construction services.

challenge

Challenge

Brothers and Brothers Enterprises hired Saplogics to increase their email list, and grow the clientele of their business via telesales marketing. When Brothers and Brothers approached us, they explained to us that they wanted to increase their email list of potential leads for the business by 300 – 500 people per month at an average cost per email contact of $0.85.

Solution

Saplogics fully understands that Brothers and Brothers Enterprises main goal was to drive new email contacts to their list. First, our team came together to brainstorm campaign ideas that would result in acquiring 300 – 500 new email contacts a month for our client. The strategy we decided to move forward with was a lead generation free inspection idea that we would promote with a custom landing page and targeted cold calling to the representatives of companies.

We decided to work on the landing page. The landing page was going to be the web-form where our representative will land a user “landed” once they received a call. Like all of our landing pages, we kept the design clean, professional and easy to navigate. Once the landing page was done, we moved onto the companies directory targeting (WHO were we going to be targeting)? We knew the targeting was going to be fairly complex since Brothers and Brothers Enterprises has many different audiences. Once we decided on our targeting we moved to creating the actual calling scripts and launched the campaign!

solution

The Result of Our Work

The results for Brothers and Brothers Enterprises were tremendous. Within the first day of launching the campaign we had a few subscribers already signed up for the free inspection.

We quickly optimized the campaigns by turning off the script performing poorly and assigning all the representatives the same calling script that were performing very well and had a less call duration which results in low cost per acquisition of email contact.

Within the first month of working together, Saplogics implemented advanced telesales marketing strategy that drove over 700 new emails at an average cost of $ 0.75 per contact.

results
700 Emails/ Month
$0.75/ Email Contact
80% Followers Increase

From The Client

—was recommended the services by a friend. It seems to be very rare these days that a company has integrity, as well as delivers fast quality service, and is dedicated and fair to their clients.

author
M. Zeeshan
CEO - Brothers and Brothers Enterprises