Solution
After analyzing the issues, we determined that how they can be resolved and created the strategy accordingly. We focused on bringing seamless experience to the users, regardless of which device they are using, because the user engagement matters a lot for conversions and ROI.
We focused on decreasing the load time by minifying the images, customizing Javascript and CSS, and using simple but effective themes. As images are the main content on the website that is used to display the work and completed projects, there was a lot of work to do for decreasing the load time.
part of the solution was to make the website responsive. As the users use different devices to find the desired services, it was a must to ensure that the website gets loaded and works effectively on all those devices. We implemented special strategies to make the website responsive.