Solution
Due to the short timeline, our team created an aggressive deadline schedule to ensure the work was done efficiently. This structured plan helped to keep both parties on track. Our team started by defining a website strategy that would achieve AWE growth objectives, create a strong visibility on search engines, provide a consistent flow of high quality leads, and support their sales & marketing efforts long-term.
The key to our success was a solid foundation, built by deeply researching Alicowasteexperts offerings and outlining personas.. With the help of these tools, our team was able to design a mobile-friendly website that drives more traffic and develops leads through improved calls-to-action, targeted content, and customer engagement elements.