Solution
Our team got right to work and conducted a website audit to understand just where traffic was coming from to attribute true value to where it belonged. During this discovery process, we learned that much of their traffic was coming from overseas, which was not included in their target market. Taking into consideration their hesitation and fear of backtracking, we laid out a detailed strategy for JP to focus on transferring their existing SEO strengths to the new site and slowly making adjustments to watch for impact, rather than making drastic changes all at once. We also conducted thorough research to predict the drop of irrelevant traffic we would see, and recognized the potential for double the traffic in their target market cities based on keyword volume.
This analysis gave Jhaarupocha the information to put their minds at ease and allowed them to make informed decisions.