Solution
Saplogics conducted an in depth market research and presented our findings in the form of a concise report. We used numerous methods- both traditional and nontraditional, like going through online perfume market & consumer behaviours, personal interviews, mystery shopping etc.
After conducting depth market research we devise a strategy in which we explain to our client the aspect of business in reference to Web statistics, Bounce rates, SWOT analysis, SEO analysis, Social media marketing stats and audience feedback ratios.
It also helped to gain a broader picture of the perfume market which eventually helps to dispel a lot of beliefs our client has set out with, as a new entrant.