{"id":9466,"date":"2023-08-31T09:41:10","date_gmt":"2023-08-31T09:41:10","guid":{"rendered":"https:\/\/saplogics.com\/news\/?p=9466"},"modified":"2023-09-25T08:05:24","modified_gmt":"2023-09-25T08:05:24","slug":"why-some-e-commerce-brands-are-struggling-to-grow","status":"publish","type":"post","link":"https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/","title":{"rendered":"Why some e-commerce brands are struggling to grow?"},"content":{"rendered":"

[vc_row][vc_column]\t\t

\n\t\t\t

We won’t discuss some strategies that e-commerce companies are not executing in this post.<\/p>\n

This post is going to be about “TOO MANY DIRECTIONS” and “COMMUNICATION”<\/p>\n

As Agency and a few e-commerce brand co-owner, we’re always\u00a0asked to consult or be in company meetings to listen and observe.<\/p>\n

Here will be our observations that are holding back some brands from growth.<\/p>\n

    \n
  1. Too many agencies are hired for client acquisition, leading to non-communication and no growth.<\/li>\n<\/ol>\n

    We’ve seen brands hiring one agency for email marketing, one for Facebook ads, one for Google ads, one for creative, and one for CRO.<\/p>\n

    This has led to a huge mess.<\/p>\n

    Each agency is creating reports showing that their activities are producing results.<\/p>\n

    Email marketing agency shows that they are generating 30% of the overall revenue by showing reports (which always overreport the sales)<\/p>\n

    Google ads agency shows that they are producing 20 ROAS on advertising on branded keywords, so they are crushing it.<\/p>\n

    Facebook ads agency is showing their ads managers that they produce 5 ROAS and good numbers.<\/p>\n

    Creative agency is discussing how they need to know what type of content works because they don’t get daily reports.<\/p>\n

    CRO – well, they do some optimization that results in nothing.<\/p>\n

    At the end of the day, when you put all the reports together, the Sales numbers don’t add up to reality.<\/p>\n

    They don’t communicate with each other, which leads to a brand being stuck in the same place for an extended period.<\/p>\n\t\t<\/div>\n\t\t\n\t\t

    \n\t\t\t\n\t\t\t
    \n\t\t\t\t

    HERE'S HOW TO FIX THIS ISSUE<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
    \n\t\t\t
      \n
    • Create one data place where everyone is looking<\/li>\n
    • Create one place where all the agencies communicate with each other toward a common goal.<\/li>\n
    • Create incentives that are not channel based.<\/li>\n
    • Fire all of them and hire an agency with everything in one place. This saves communication time and ensures they are working towards one goal.<\/li>\n<\/ul>\n

      Consultants and marketing gurus move the brand in many directions.<\/strong><\/p>\n

      This is a crazy one.<\/p>\n

      We’ve seen a consultant suggesting that the brand should 10x their Google ads budget for the next quarter because Google reports 20x ROAS. Resulting in Facebook having $3k budget and google $15k a month.<\/p>\n

      This resulted in a 20% decrease in sales and CPA going through the roof.<\/p>\n

      We’ve seen consultants create 1.5-hour-long reports on how well the reach, impression, and like metrics are.<\/p>\n

      When it came down to report the purchase data, there were 7 purchases at $300 per purchase.<\/p>\n

      To avoid all of this BS, brands need to have<\/p>\n

        \n
      • Clear understanding of their numbers and KPIs.<\/li>\n
      • Common GOALS for involved parties to ensure they all work towards one goal.<\/li>\n
      • One place where all the communication has been held for the involved parties.<\/li>\n
      • Clear weekly reports on what has been done, what problems they are facing, and the next steps.<\/li>\n<\/ul>\n

        We’re sorry if this was all over the place. We have seen this too many times and thought that this was worth mentioning.<\/p>\n

        Thanks for reading.<\/p>\n\t\t<\/div>\n\t\t[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

        [vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":9469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-9466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"yoast_head":"\nWhy some e-commerce brands are struggling to grow? - Saplogics News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why some e-commerce brands are struggling to grow? - Saplogics News\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][\/vc_column][\/vc_row]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/\" \/>\n<meta property=\"og:site_name\" content=\"Saplogics News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/saplogics\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-31T09:41:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-25T08:05:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saplogics.com\/news\/wp-content\/uploads\/2023\/09\/ecommercestruggle.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Saplogics\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saplogics\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/why-some-e-commerce-brands-are-struggling-to-grow\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/why-some-e-commerce-brands-are-struggling-to-grow\\\/\"},\"author\":{\"name\":\"Saplogics\",\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/#\\\/schema\\\/person\\\/d70cb3796be92d0275b6936535407070\"},\"headline\":\"Why some e-commerce brands are struggling to grow?\",\"datePublished\":\"2023-08-31T09:41:10+00:00\",\"dateModified\":\"2023-09-25T08:05:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/why-some-e-commerce-brands-are-struggling-to-grow\\\/\"},\"wordCount\":693,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/why-some-e-commerce-brands-are-struggling-to-grow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saplogics.com\\\/news\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/ecommercestruggle.png\",\"articleSection\":[\"E-commerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/saplogics.com\\\/news\\\/why-some-e-commerce-brands-are-struggling-to-grow\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/why-some-e-commerce-brands-are-struggling-to-grow\\\/\",\"url\":\"https:\\\/\\\/saplogics.com\\\/news\\\/why-some-e-commerce-brands-are-struggling-to-grow\\\/\",\"name\":\"Why some e-commerce brands are struggling to grow? - Saplogics News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/why-some-e-commerce-brands-are-struggling-to-grow\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/why-some-e-commerce-brands-are-struggling-to-grow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saplogics.com\\\/news\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/ecommercestruggle.png\",\"datePublished\":\"2023-08-31T09:41:10+00:00\",\"dateModified\":\"2023-09-25T08:05:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/why-some-e-commerce-brands-are-struggling-to-grow\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/saplogics.com\\\/news\\\/why-some-e-commerce-brands-are-struggling-to-grow\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/why-some-e-commerce-brands-are-struggling-to-grow\\\/#primaryimage\",\"url\":\"https:\\\/\\\/saplogics.com\\\/news\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/ecommercestruggle.png\",\"contentUrl\":\"https:\\\/\\\/saplogics.com\\\/news\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/ecommercestruggle.png\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/why-some-e-commerce-brands-are-struggling-to-grow\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/saplogics.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why some e-commerce brands are struggling to grow?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/saplogics.com\\\/news\\\/\",\"name\":\"Saplogics News\",\"description\":\"Ecommerce, Marketing & Artifical Intelligence\",\"publisher\":{\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/saplogics.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/#organization\",\"name\":\"Saplogics News\",\"url\":\"https:\\\/\\\/saplogics.com\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/saplogics.com\\\/news\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-SAPLOGICS-Logo.png\",\"contentUrl\":\"https:\\\/\\\/saplogics.com\\\/news\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-SAPLOGICS-Logo.png\",\"width\":512,\"height\":512,\"caption\":\"Saplogics News\"},\"image\":{\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/saplogics\\\/\",\"https:\\\/\\\/pk.linkedin.com\\\/company\\\/saplogics\",\"https:\\\/\\\/www.behance.net\\\/saplogics\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/saplogics.com\\\/news\\\/#\\\/schema\\\/person\\\/d70cb3796be92d0275b6936535407070\",\"name\":\"Saplogics\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87f5e58deac2ab8ce92ec30198980f881a25bf734361e61a869f0d0af1c1b968?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87f5e58deac2ab8ce92ec30198980f881a25bf734361e61a869f0d0af1c1b968?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87f5e58deac2ab8ce92ec30198980f881a25bf734361e61a869f0d0af1c1b968?s=96&d=mm&r=g\",\"caption\":\"Saplogics\"},\"sameAs\":[\"http:\\\/\\\/saplogics.com\\\/news\"],\"url\":\"https:\\\/\\\/saplogics.com\\\/news\\\/author\\\/saplogics_adminnews\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why some e-commerce brands are struggling to grow? - Saplogics News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/","og_locale":"en_US","og_type":"article","og_title":"Why some e-commerce brands are struggling to grow? - Saplogics News","og_description":"[vc_row][vc_column][\/vc_column][\/vc_row]","og_url":"https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/","og_site_name":"Saplogics News","article_publisher":"https:\/\/www.facebook.com\/saplogics\/","article_published_time":"2023-08-31T09:41:10+00:00","article_modified_time":"2023-09-25T08:05:24+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/saplogics.com\/news\/wp-content\/uploads\/2023\/09\/ecommercestruggle.png","type":"image\/png"}],"author":"Saplogics","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Saplogics","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/#article","isPartOf":{"@id":"https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/"},"author":{"name":"Saplogics","@id":"https:\/\/saplogics.com\/news\/#\/schema\/person\/d70cb3796be92d0275b6936535407070"},"headline":"Why some e-commerce brands are struggling to grow?","datePublished":"2023-08-31T09:41:10+00:00","dateModified":"2023-09-25T08:05:24+00:00","mainEntityOfPage":{"@id":"https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/"},"wordCount":693,"commentCount":0,"publisher":{"@id":"https:\/\/saplogics.com\/news\/#organization"},"image":{"@id":"https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/#primaryimage"},"thumbnailUrl":"https:\/\/saplogics.com\/news\/wp-content\/uploads\/2023\/09\/ecommercestruggle.png","articleSection":["E-commerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/","url":"https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/","name":"Why some e-commerce brands are struggling to grow? - Saplogics News","isPartOf":{"@id":"https:\/\/saplogics.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/#primaryimage"},"image":{"@id":"https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/#primaryimage"},"thumbnailUrl":"https:\/\/saplogics.com\/news\/wp-content\/uploads\/2023\/09\/ecommercestruggle.png","datePublished":"2023-08-31T09:41:10+00:00","dateModified":"2023-09-25T08:05:24+00:00","breadcrumb":{"@id":"https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/#primaryimage","url":"https:\/\/saplogics.com\/news\/wp-content\/uploads\/2023\/09\/ecommercestruggle.png","contentUrl":"https:\/\/saplogics.com\/news\/wp-content\/uploads\/2023\/09\/ecommercestruggle.png","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/saplogics.com\/news\/why-some-e-commerce-brands-are-struggling-to-grow\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/saplogics.com\/news\/"},{"@type":"ListItem","position":2,"name":"Why some e-commerce brands are struggling to grow?"}]},{"@type":"WebSite","@id":"https:\/\/saplogics.com\/news\/#website","url":"https:\/\/saplogics.com\/news\/","name":"Saplogics News","description":"Ecommerce, Marketing & Artifical Intelligence","publisher":{"@id":"https:\/\/saplogics.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/saplogics.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/saplogics.com\/news\/#organization","name":"Saplogics News","url":"https:\/\/saplogics.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/saplogics.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/saplogics.com\/news\/wp-content\/uploads\/2023\/09\/cropped-SAPLOGICS-Logo.png","contentUrl":"https:\/\/saplogics.com\/news\/wp-content\/uploads\/2023\/09\/cropped-SAPLOGICS-Logo.png","width":512,"height":512,"caption":"Saplogics News"},"image":{"@id":"https:\/\/saplogics.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/saplogics\/","https:\/\/pk.linkedin.com\/company\/saplogics","https:\/\/www.behance.net\/saplogics"]},{"@type":"Person","@id":"https:\/\/saplogics.com\/news\/#\/schema\/person\/d70cb3796be92d0275b6936535407070","name":"Saplogics","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/87f5e58deac2ab8ce92ec30198980f881a25bf734361e61a869f0d0af1c1b968?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/87f5e58deac2ab8ce92ec30198980f881a25bf734361e61a869f0d0af1c1b968?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87f5e58deac2ab8ce92ec30198980f881a25bf734361e61a869f0d0af1c1b968?s=96&d=mm&r=g","caption":"Saplogics"},"sameAs":["http:\/\/saplogics.com\/news"],"url":"https:\/\/saplogics.com\/news\/author\/saplogics_adminnews\/"}]}},"_links":{"self":[{"href":"https:\/\/saplogics.com\/news\/wp-json\/wp\/v2\/posts\/9466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saplogics.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saplogics.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saplogics.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/saplogics.com\/news\/wp-json\/wp\/v2\/comments?post=9466"}],"version-history":[{"count":2,"href":"https:\/\/saplogics.com\/news\/wp-json\/wp\/v2\/posts\/9466\/revisions"}],"predecessor-version":[{"id":9560,"href":"https:\/\/saplogics.com\/news\/wp-json\/wp\/v2\/posts\/9466\/revisions\/9560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saplogics.com\/news\/wp-json\/wp\/v2\/media\/9469"}],"wp:attachment":[{"href":"https:\/\/saplogics.com\/news\/wp-json\/wp\/v2\/media?parent=9466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saplogics.com\/news\/wp-json\/wp\/v2\/categories?post=9466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saplogics.com\/news\/wp-json\/wp\/v2\/tags?post=9466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}