{"id":9493,"date":"2023-09-20T01:30:23","date_gmt":"2023-09-20T01:30:23","guid":{"rendered":"https:\/\/saplogics.com\/news\/?p=9493"},"modified":"2023-09-20T23:03:10","modified_gmt":"2023-09-20T23:03:10","slug":"the-psychology-of-cashback-rewards-vs-traditional-sales-a-game-changer-for-e-commerce-owners","status":"publish","type":"post","link":"https:\/\/saplogics.com\/news\/the-psychology-of-cashback-rewards-vs-traditional-sales-a-game-changer-for-e-commerce-owners\/","title":{"rendered":"The Psychology of Cashback Rewards vs. Traditional Sales: A Game-Changer for E-commerce Owners"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column]\t\t<div id=\"wd-6508f89886f93\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6508f89886f93 text-left \">\n\t\t\t<p>Everyone who owns an e-commerce store are you ready to unlock the secret to boosting sales and retaining customers?<\/p>\n<p>We&#8217;ve split-tested percentage offers vs. cashback offers for most of our clients, and guess what?<\/p>\n<p>Cashback offers have consistently come out on top every time.<\/p>\n<p>Advertising this offer helps us to stick to giving % off for some big sales only 2-3 times in a year.<\/p>\n<p>Here&#8217;s why you should consider implementing cashback rewards in your online store:<\/p>\n\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-6508f8c0ef3de\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6508f8c0ef3de wd-title-color-primary wd-title-style-underlined text-left  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-m\" >INCREASED PROFIT MARGIN:<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-6508f8d792e3c\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6508f8d792e3c text-left \">\n\t\t\t<ul>\n<li>Unlike percentage-based discounts where brands bear the cost, offering cashback rewards allows you to maintain your profit margin.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-6508f8e52fc6f\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6508f8e52fc6f wd-title-color-primary wd-title-style-underlined text-left  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-m\" >GAMIFICATION OF SHOPPING:<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-6508f8fc783cd\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6508f8fc783cd text-left \">\n\t\t\t<ul>\n<li>Cashback rewards transform the shopping experience into an engaging game. You can set spending thresholds and offer rewards to motivate customers.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-6508f90cdb7df\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6508f90cdb7df wd-title-color-primary wd-title-style-underlined text-left  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-m\" >SENSE OF REWARD:<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-6508f922bf966\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6508f922bf966 text-left \">\n\t\t\t<ul>\n<li>Immediate cashback gratification creates a sense of accomplishment for customers, strengthening their bond with your brand.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-6508f93025510\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6508f93025510 wd-title-color-primary wd-title-style-underlined text-left  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-m\" >INCREASES REPEAT PURCHASES:<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-6508f945ac76b\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6508f945ac76b text-left \">\n\t\t\t<ul>\n<li>By providing incentives for future rewards, you establish long-term relationships with your customers and boost customer lifetime value.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-6508f96164d1c\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6508f96164d1c wd-title-color-primary wd-title-style-underlined text-left  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-m\" >ILLUSION OF BARGAIN:<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-6508f975796d3\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6508f975796d3 text-left \">\n\t\t\t<ul>\n<li>Picture this: &#8220;Spend $50 and get 50% cashback!&#8221; Such offers create excitement and a perception of an irresistible offer enticing customers to purchase.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-6508f98c9603b\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6508f98c9603b text-left \">\n\t\t\t<p>That being said do a split test against % offers and see how well it performs.<\/p>\n<p>Share your thoughts and experiences in the comments below.<\/p>\n<p>I hope this helps.<\/p>\n<p>Thanks for reading<\/p>\n\t\t<\/div>\n\t\t[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":9495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-9493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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