{"id":9499,"date":"2023-09-10T12:38:01","date_gmt":"2023-09-10T12:38:01","guid":{"rendered":"https:\/\/saplogics.com\/news\/?p=9499"},"modified":"2023-09-20T23:01:05","modified_gmt":"2023-09-20T23:01:05","slug":"how-setting-the-right-target-kpis-can-change-everything","status":"publish","type":"post","link":"https:\/\/saplogics.com\/news\/how-setting-the-right-target-kpis-can-change-everything\/","title":{"rendered":"How setting the right target KPIs can change everything"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column]\t\t<div id=\"wd-650994c462c75\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-650994c462c75 text-left \">\n\t\t\t<p>I wanted to share a story that involves our company being hired as consultants for an online pharmacy generating a whopping 2 million annually.<\/p>\n<p>When we started working with them, we were astonished to discover that they were missing critical information, such as their Customer Lifetime Value (CLTV), target Overall Cost Per Acquisition (CPA), and target New Customer Cost Per Acquisition (NC CPA).<\/p>\n<p>This lack of insight had caused them to plateau and miss their revenue targets for the past two years.<\/p>\n<p>The first thing we did was urge them to gather the necessary data: revenue breakdown between existing and new customers, CLTV for the last 12 months, and the percentages of new monthly customers versus returning customers.<\/p>\n<p>It took them one month to gather this information.<\/p>\n<p>To provide some guidance, I&#8217;ll outline the formulas for calculating the following metrics:<\/p>\n\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-650994e45f490\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-650994e45f490 wd-title-color-primary wd-title-style-underlined text-left  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-m\" >CUSTOMER LIFETIME VALUE (CLTV) FOR THE LAST 12 MONTHS:<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-650995134e98d\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-650995134e98d text-left \">\n\t\t\t<p>CLTV is a key metric that estimates the total value a customer brings to your business over their lifetime.<\/p>\n<p>To calculate the CLTV for the last 12 months, you can use the following formula:<\/p>\n<p><strong>CLTV = (Total Revenue from Existing Customers + Total Revenue from New Customers) \/ Total Number of Customers<\/strong><\/p>\n\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-650995252ece5\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-650995252ece5 wd-title-color-primary wd-title-style-underlined text-left  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-m\" >TARGET OVERALL CPA BASED ON 90 LTV:<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-6509955146c9f\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6509955146c9f text-left \">\n\t\t\t<p>Target Overall CPA represents the maximum amount you can spend to acquire a customer while maintaining profitability.<\/p>\n<p>To calculate it based on a 90 LTV, you can use the following formula:<br \/>\n<strong>Target Overall CPA = 90 LTV \u00d7 Desired Profit Margin<\/strong><\/p>\n\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-6509956b6e579\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6509956b6e579 wd-title-color-primary wd-title-style-underlined text-left  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-m\" >TARGET NC CPA BASED ON 90 LTV:<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-6509958f3b434\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6509958f3b434 text-left \">\n\t\t\t<p>Target NC CPA focuses specifically on the cost of acquiring new customers.<\/p>\n<p>To calculate it based on a 90 LTV, you can use the following formula:<\/p>\n<p><strong>Target NC CPA = Target Overall CPA \u00d7 Ratio of New Customers to Total Customers<\/strong><\/p>\n<p>The ratio of New Customers to Total Customers represents the percentage of your customer base that consists of new customers.<\/p>\n<p>It took our client approximately one month to gather and analyze the necessary data, define clear targets for CLTV, overall CPA, and NC CPA based on a 90 LTV.<\/p>\n<p>And guess what? In the past five months, they have consistently hit their sales targets!<\/p>\n<p>This demonstrates the power of data-driven decision-making and setting clear targets.<\/p>\n<p>By understanding their CLTV, revenue, and breakdown and implementing the correct formulas, our client was able to turn their business around and achieve decent growth.<\/p>\n<p>Have you encountered similar situations where a lack of data hindered business growth?<\/p>\n<p>P.S. The formulas provided are simplified examples, and there might be additional factors to consider depending on your specific business model.<\/p>\n<p>I hope this brought you some value.<\/p>\n<p>Thanks for reading.<\/p>\n\t\t<\/div>\n\t\t[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":9502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"class_list":["post-9499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How setting the right target KPIs can change everything - Saplogics News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saplogics.com\/news\/how-setting-the-right-target-kpis-can-change-everything\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How setting the right target KPIs can change everything - 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