{"id":9503,"date":"2023-09-12T12:44:15","date_gmt":"2023-09-12T12:44:15","guid":{"rendered":"https:\/\/saplogics.com\/news\/?p=9503"},"modified":"2023-09-20T23:00:59","modified_gmt":"2023-09-20T23:00:59","slug":"how-to-scale-your-facebook-ads-what-metrics-to-look-at","status":"publish","type":"post","link":"https:\/\/saplogics.com\/news\/how-to-scale-your-facebook-ads-what-metrics-to-look-at\/","title":{"rendered":"How to scale your Facebook ads. What metrics to look at?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column]\t\t<div id=\"wd-650996a143947\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-650996a143947 text-left \">\n\t\t\t<p>We&#8217;ve read many posts here, and I see that many people are facing the same issues &#8211; scaling ad budget.<\/p>\n<p>We won&#8217;t try to push some bs down your throats about some secret strategies cause there is none.<\/p>\n<p>Scaling a Facebook ad budget should be simple, but time and time again people, sometimes even us try to overcomplicate everything.<\/p>\n<p>People say &#8211; test different audiences, test interests, use ABO, use bid caps, cost caps, use this attribution window.<\/p>\n<p>Some people even think that Meta does not want to help you get sales, so I need to beat Meta at advertising.<\/p>\n<p>Which is foolish.<\/p>\n<p>Facebook ads is an amplifier to your business. It sends people to your website, similar to those purchased from you or your competitors.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-650996d956af8\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-650996d956af8 wd-title-color-primary wd-title-style-underlined text-left  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-m\" >LET'S GET DOWN TO WHAT IS NEEDED TO SCALE<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-650996ffe4337\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-650996ffe4337 text-left \">\n\t\t\t<p>You need a superior product, offer, or service.<\/p>\n<p>If you are selling a TV from 2014 and trying to scale, no one can help you.<\/p>\n<p>The next thing you need to have is<\/p>\n<ol>\n<li>Clear target NC CPA or a clear target cost per lead.<\/li>\n<\/ol>\n<p>P.S. Clear target NC CPA stands for cost to acquire new customer.<\/p>\n<p>You don&#8217;t need to look at your link clicks, your ROAS, or your ctr, all of this is useless.<\/p>\n<p>Define clear target NC CPA, cost per lead ( or target CPA if you are selling one product and you don&#8217;t have to returning customers)<\/p>\n<p>Use a simple spreadsheet<\/p>\n<ul>\n<li>Track your daily ad spend across all the channels<\/li>\n<li>Track your daily website revenue ( lead flow, sales close)<\/li>\n<li>Track your daily new customers<\/li>\n<li>Automatically calculate your target NC CPA\/ Overall CPA\/ CPL<\/li>\n<\/ul>\n<p>Look at your last 3-day average NC CPA. If the target NC CPA is under the target increase the spending by 20% or whatever you feel comfortable spending. Sometimes we increase it by 100%.<\/p>\n<p>If you have a longer sales cycle look at your average NC CPA over the last 5-7 days and increase the ad spend by 20% or whatever you feel comfortable spending.<\/p>\n<p>There are exceptions when you can scale it daily, but I&#8217;m not talking about those. I&#8217;m talking about steady growth.<\/p>\n<p>If you are not hitting your target NC CPA, lower the spend, analyze your ads, and your post-click funnel experience, look at overall funnel data, and find where the problem is.<\/p>\n<p>If you have a superior product\/offer\/service\/ you shouldn&#8217;t have an issue.<\/p>\n<p>There is this saying &#8220;<strong>SIMPLICITY SCALES, COMPLEXITY FAILS.<\/strong>&#8221;<\/p>\n<p>I hope that this was useful.<\/p>\n<p>If you have any questions comment below or write in PM.<\/p>\n<p>Have a fantastic day. Thanks for reading.<\/p>\n\t\t<\/div>\n\t\t[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":9505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"class_list":["post-9503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to scale your Facebook ads. 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