When It Comes To Facebook Ads Everyone Has It All Wrong!

Is water really wet? Look, anyone who says Facebook ads don't work… is someone who either has no idea how to run Facebook marketing, or they have been burned by partnering with a sub-par agency or marketer. When done correctly, Facebook ads can be the most powerful lead generation and customer acquisition platform on the planet. As a cold traffic source, businesses have the ability to reach billions of people who may have never heard of your company before. The secret lies in the Facebook pixel which is undoubtedly one of, if not, the most advanced digital marketing algorithms in the world. The pixel uses Artificial Intelligence to gather data on users who purchase your products, download your ebooks and enter into your funnel, and then uses that data to find more hungry prospects like those who have already engaged with your business.

This is how we see it: When you hire in-house, you're hiring one person, with one set of skills, to perform one of the most complex tasks: Facebook Marketing. . Sure, you can micro-manage them all you want, but when that person leaves your company, you have to start from square one. When you hire an agency, you're hiring an entire team of experts with a multitude of skills across hundreds of niches, with combined years of experience running Facebook ads. At Saplogics, we are process-driven, which means our systems can be applied to any business within any industry. Our strategies have been proven time and time again, bringing our clients the kind of ROI that makes them shout from the rooftops.

Unlike Google which is based around the Cost Per Click (CPC), Facebook ads, are charged on the Cost Per 1,000 Impressions (known as CPM). CPMs are dictated by Facebook based on a number of different factors. These include the amount of competitors in your advertising space, the size of your audience, and the type of ad copy and creatives being used.. The best way to explain how much Facebook costs is by breaking down an example: Let's say Facebook sets the CPM on your campaign at $25. That means, for every 1,000 impressions, it will cost you $25. If our click through rate is 1%, this means we'll have 10 clicks for every 1,000 impressions at a cost per click of $2.5 ($25 spent/10 clicks = $2.5CPC). If the conversion rate on our landing page is 10%, for every 10 clicks, we'll get 1 lead at a cost per lead of $25 ($25 spent, 10 clicks, 1 lead = $25 CPL). Now, using this same example, let's say your monthly ad spend was $10,000 USD and our average CPL was $25. This means you'll get a total of 400 leads per month. What could that mean for your business?

Facebook marketing works for the majority of businesses, if done correctly. As we mentioned earlier, we have worked with businesses in over 100+ niches, so we know how to get the job done (as long as your business is not going against Facebook's policies).