Drive Sales with Effective Email & SMS Marketing Campaigns

Yes! Salogics team is an expert in email & SMS marketing for ecommerce websites. We will work to build the right strategy for your business; using a lifecycle marketing approach to increase your revenue and convert more customers by driving repeat purchases & brand loyalty. Ecommerce has the advantage of generating results quickly — large ecommerce brands with returning customers can see sales within hours or minutes of an email campaign blast. Some popular retention marketing tactics we implement to achieve this include abandoned cart flows, post-purchase flows, seasonal promotions, birthday or special event rewards, and loyalty programs to improve customer retention.

SmartSites has partnered with a number of leading email service providers (ESPs) to give our clients the best possible service when it comes to email marketing. Currently, we are certified partners with Klaviyo, MailChimp, Sendinblue, and Omnisend. Don't see your preferred ESP on the list? We can still work in a variety of different email platforms which are enabled for automation & campaign blasts! Feel free to reach out to us directly to inquire about your specific needs. It's important to understand that an ESP is just a tool; it's all about how you use it. Many small businesses believe that just because they have MailChimp, or have the Klaviyo app installed to their Shopify site, that they are doing email marketing. While it may be technically true, it's a far cry from executing an effective and thoughtful email marketing strategy. Our clients retain full ownership of their ESP account and the work we provide with them. You keep it even if you discontinue services with us.

At Saplogics, we look at both the native reporting within your ESP as well as data in Google Analytics to track the performance of our campaigns. When evaluating growth, we will track your total list size and compare new subscriber rates to unsubscribes. In terms of engagement, we will look at your click-through-rate (CTR), clicks, and opens to see how our campaigns are performing.For ecommerce, additional KPIs will be revenue from email marketing, average order value, and repeat purchases. And for Lead Generation, we will also look to leads, closed won, and returning customers as our key metrics. Depending on your business goals, we can also generate and track metrics such as reviews, referrals, and survey completions. These goals will be included in your reports and reviewed with you by your dedicated Email Marketing specialist. Depending on your business goals, we can also generate and track metrics such as reviews, referrals, and survey completions. These goals will be included in your reports and reviewed with you by your dedicated Email Marketing specialist.

The short answer here is a resounding 'yes'! Email marketing delivers the highest ROI among some of the top marketing channels such as social, paid search, and affiliate marketing. There is a common misconception that just because email marketing has been around for a while that it is outdated, and irrelevant - but that is simply not the case. In fact, when done right, email marketing is much more than simply generating new sales and leads - it becomes a tool for generating a return on all of your marketing efforts, and building meaningful relationships with your customers. On average email marketing yields a $44 return for every $1 you spend. This goes to show you that email marketing is still an incredibly lucrative opportunity for those looking to grow their presence online.